EXPERIENCE
Head of Content | For Africans Inc. (May 2016-present)
Produced and directed video content for Google’s Digital Skills Program outreach in South Africa.
Produced and directed “Lion King: A Music Story” documentary short for Disney to amp up promotions around the release of The Lion King remake.
Produced documentary shorts from conception to execution for micro media publication, For Africans.
Conceptualized and shot campaign videos + images for Alaffia rebrand launch.
Directed, filmed and edited International Women’s Day campaign video for Four Two Creative.
Produced and shot internal corporate videos for Barry Callebaut ‘Forever Chocolate’ initiative in Cote d’Ivoire.
Worked as a camera assistant on the set of Major Lazer and Burna Boy’s music video and as a second camera operator for Mr Eazi’s Lagos to London documentary with the Swank Group.
Currently overseeing all For Africans social media pages.
Senior Content Producer | OkayAfrica, Brooklyn, NY (Aug 2017-Feb 2018)
Produced over 50 videos that have gained over 114 million impressions prior to leaving the company.
Video production involved script writing, sourcing talents and videographers, hiring crew, shooting, directing and executing strategy for publishing.
Created and implemented content strategy that accelerated brand growth and audience engagement.
Social Media Manager | OkayAfrica, Brooklyn, NY (Aug 2016-Jul 2017)
Increased overall engagement on OkayAfrica’s social media channels.
Managed social media campaigns and influencer activations.
Strategized directly with the video department to produce engaging video content for OkayAfrica's social media platforms.
Content Manager | Tastemakers Africa, Brooklyn, NY (Mar 2016-Aug 2016)
Created, developed, and managed editorial content for website.
Cultivated partnerships with travel writers and influencers to execute web content.
Curate user generated content for social media platforms.
Copywriter | Movement Strategy, Manhattan, NY (Aug 2015-Dec 2015)
Worked with content team to conceptualize and execute engaging content across client’s social media platforms.
Performed in-depth market trend analysis to identify relevant information for social strategy.
Produced copies that aligned with client’s voice on social media.
Content Strategist | Project Playdate, Manhattan, NY (Nov 2014-Aug 2015)
Designed and implemented content marketing strategies to grow customer base and drive consistent web traffic.
Worked closely with web developers to inform UX decisions based on user intelligence, analytics and brand goal.
SKILLS
Media production, Filmmaking, Copywriting, Content Strategy, Social Media Management + Analytics, Adobe Creative Suite.
EDUCATION
Digital Marketing General Assembly, May 2015.
B.Sc. Economics University of Lagos, Nigeria, June 2010.